{"id":24545,"date":"2025-07-23T09:10:15","date_gmt":"2025-07-23T08:10:15","guid":{"rendered":"https:\/\/sgciafrica.org\/resource\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\/"},"modified":"2025-07-23T09:22:17","modified_gmt":"2025-07-23T08:22:17","slug":"desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao","status":"publish","type":"resource","link":"https:\/\/sgciafrica.org\/pt\/resource\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\/","title":{"rendered":"Desenvolver uma estrat\u00e9gia de mudan\u00e7a social e comportamental e de sensibiliza\u00e7\u00e3o"},"content":{"rendered":"\n
\n
DESCARREGA A ESTRAT\u00c9GIA<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n

<\/p>\n\n

Os Conselhos de Concess\u00e3o de Apoio Cient\u00edfico (CCC) da \u00c1frica Subsariana desempenham um papel vital na defini\u00e7\u00e3o das agendas nacionais de investiga\u00e7\u00e3o, na atribui\u00e7\u00e3o de fundos e na influ\u00eancia das pol\u00edticas de ci\u00eancia, tecnologia e inova\u00e7\u00e3o (CTI). No entanto, continua a existir o desafio de transformar a investiga\u00e7\u00e3o em ac\u00e7\u00f5es com impacto. Para colmatar esta lacuna, foi desenvolvida uma estrat\u00e9gia abrangente de Comunica\u00e7\u00e3o e Defesa da Mudan\u00e7a Social e Comportamental (SBCC&A) para refor\u00e7ar a visibilidade, a ado\u00e7\u00e3o e o impacto da ci\u00eancia na regi\u00e3o. <\/p>\n\n

Porque \u00e9 que uma estrat\u00e9gia de comunica\u00e7\u00e3o e defesa \u00e9 importante<\/strong><\/h2>\n\n

Apesar do crescente investimento de \u00c1frica em CTI, a comunica\u00e7\u00e3o cient\u00edfica continua a ser uma \u00e1rea fraca. Os resultados da investiga\u00e7\u00e3o s\u00e3o frequentemente apresentados em linguagem acad\u00e9mica, o que os torna inacess\u00edveis aos decisores pol\u00edticos, \u00e0 ind\u00fastria e ao p\u00fablico em geral. As barreiras tradicionais, incluindo os estere\u00f3tipos de g\u00e9nero e a falta de envolvimento do sector privado, limitam ainda mais o alcance da inova\u00e7\u00e3o. <\/p>\n\n

Uma estrat\u00e9gia de SBCC&A aborda estas lacunas atrav\u00e9s de:<\/p>\n\n

    \n
  • Melhorar a comunica\u00e7\u00e3o entre os CAG, os investigadores e as partes interessadas<\/li>\n\n\n\n
  • Promover a inclus\u00e3o do g\u00e9nero na investiga\u00e7\u00e3o<\/li>\n\n\n\n
  • Colmatar o fosso entre o mundo acad\u00e9mico e o sector privado<\/li>\n\n\n\n
  • Tornar a ci\u00eancia compreens\u00edvel e relevante para os cidad\u00e3os<\/li>\n<\/ul>\n\n

    Um guia passo-a-passo para os Conselhos<\/strong><\/h3>\n\n

    A estrat\u00e9gia delineia um quadro pr\u00e1tico de 10 passos para os SGC localizarem e implementarem actividades eficazes de comunica\u00e7\u00e3o e defesa:<\/p>\n\n

      \n
    1. Conduzir uma an\u00e1lise da situa\u00e7\u00e3o – Compreende as lacunas existentes atrav\u00e9s de ferramentas como as an\u00e1lises SWOT e PESTEL.<\/li>\n\n\n\n
    2. Segmentar audi\u00eancias – Adapta as mensagens a diferentes grupos (por exemplo, decisores pol\u00edticos, sector privado, mulheres investigadoras).<\/li>\n\n\n\n
    3. Estabelece objectivos SMART – Concentra-te em objectivos claros e mensur\u00e1veis de comunica\u00e7\u00e3o e de mudan\u00e7a de comportamento.<\/li>\n\n\n\n
    4. Escolhe abordagens estrat\u00e9gicas – Define as mensagens, os benef\u00edcios e os mecanismos de apoio corretos.<\/li>\n\n\n\n
    5. Desenvolver mensagens-chave – Utiliza uma linguagem e formatos que se adeq\u00faem ao p\u00fablico-alvo.<\/li>\n\n\n\n
    6. Selecionar canais – Combina plataformas de comunica\u00e7\u00e3o digitais, tradicionais e interpessoais.<\/li>\n\n\n\n
    7. Implementar actividades – Envolver as partes interessadas atrav\u00e9s de workshops, meios de comunica\u00e7\u00e3o social e f\u00f3runs p\u00fablicos.<\/li>\n\n\n\n
    8. Monitorizar e avaliar – Acompanha o impacto atrav\u00e9s de ciclos de feedback e indicadores comportamentais.<\/li>\n<\/ol>\n\n

      Rumo a um ecossistema cient\u00edfico mais inclusivo<\/strong><\/h3>\n\n

      A estrat\u00e9gia SBCC&A coloca a t\u00f3nica na cria\u00e7\u00e3o de um ambiente prop\u00edcio a pol\u00edticas baseadas em dados concretos, \u00e0 ado\u00e7\u00e3o de investiga\u00e7\u00e3o e \u00e0 igualdade de g\u00e9nero. Promove a colabora\u00e7\u00e3o entre sectores, especialmente com o sector privado, que \u00e9 essencial para que a inova\u00e7\u00e3o prospere. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Os Conselhos de Concess\u00e3o de Apoio Cient\u00edfico (CCC) da \u00c1frica Subsariana desempenham um papel vital na defini\u00e7\u00e3o das agendas nacionais de investiga\u00e7\u00e3o, na atribui\u00e7\u00e3o de fundos e na influ\u00eancia das pol\u00edticas de ci\u00eancia, tecnologia e inova\u00e7\u00e3o (CTI). No entanto, continua a existir o desafio de transformar a investiga\u00e7\u00e3o em ac\u00e7\u00f5es com impacto. Para colmatar esta…<\/p>\n","protected":false},"featured_media":24543,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","wds_primary_country":0,"wds_primary_resource-category":0,"wds_primary_sg_theme":0,"wds_primary_sg_type":0},"country":[],"resource-category":[],"sg_theme":[278],"sg_type":[],"class_list":["post-24545","resource","type-resource","status-publish","has-post-thumbnail","hentry","sg_theme-strengthening-research-management-capacity"],"acf":[],"yoast_head":"\nDesenvolver uma estrat\u00e9gia de mudan\u00e7a social e comportamental e de sensibiliza\u00e7\u00e3o - SGCI Africa<\/title>\n<meta name=\"description\" content=\"Foi desenvolvida uma estrat\u00e9gia global de comunica\u00e7\u00e3o e defesa das altera\u00e7\u00f5es sociais e comportamentais (SBCC&A).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgciafrica.org\/pt\/resource\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desenvolver uma estrat\u00e9gia de mudan\u00e7a social e comportamental e de sensibiliza\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Foi desenvolvida uma estrat\u00e9gia global de comunica\u00e7\u00e3o e defesa das altera\u00e7\u00f5es sociais e comportamentais (SBCC&A).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sgciafrica.org\/pt\/resource\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\/\" \/>\n<meta property=\"og:site_name\" content=\"SGCI Africa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T08:22:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SGCIAfrica\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/\",\"url\":\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/\",\"name\":\"Desenvolver uma estrat\u00e9gia de mudan\u00e7a social e comportamental e de sensibiliza\u00e7\u00e3o - SGCI Africa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sgciafrica.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sgciafrica.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/scientists-in-a-lab.jpg\",\"datePublished\":\"2025-07-23T08:10:15+00:00\",\"dateModified\":\"2025-07-23T08:22:17+00:00\",\"description\":\"Foi desenvolvida uma estrat\u00e9gia global de comunica\u00e7\u00e3o e defesa das altera\u00e7\u00f5es sociais e comportamentais (SBCC&A).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sgciafrica.org\\\/pt\\\/resource\\\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sgciafrica.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/scientists-in-a-lab.jpg\",\"contentUrl\":\"https:\\\/\\\/sgciafrica.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/scientists-in-a-lab.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Science Granting Councils (SGCs) across sub-Saharan Africa play a vital role in shaping national research agendas, disbursing funds, and influencing science, technology, and innovation (STI) policies. 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An SBCC&A strategy addresses these gaps by: \u2022 Enhancing communication between SGCs, researchers, and stakeholders \u2022 Promoting gender inclusion in research \u2022 Bridging the divide between academia and the private sector \u2022 Making science relatable and relevant to citizens A Step-by-Step Guide for Councils The strategy outlines a practical 10-step framework for SGCs to localize and implement effective communication and advocacy activities: 1. Conduct a Situation Analysis \u2013 Understand existing gaps through tools like SWOT and PESTEL analyses. 2. Segment Audiences \u2013 Tailor messaging to different groups (e.g. policymakers, private sector, women researchers). 3. Set SMART Objectives \u2013 Focus on clear, measurable communication and behaviour change goals. 4. Choose Strategic Approaches \u2013 Define the right messages, benefits, and support mechanisms. 5. Develop Key Messages \u2013 Use language and formats that resonate with target audiences. 6. Select Channels \u2013 Combine digital, traditional, and interpersonal communication platforms. 7. Implement Activities \u2013 Engage stakeholders through workshops, media, and public forums. 8. Monitor and Evaluate \u2013 Track impact through feedback loops and behavioural indicators. Towards a More Inclusive Science Ecosystem The SBCC&A strategy places emphasis on creating an enabling environment for evidence-informed policy, research uptake, and gender equity. It promotes collaboration across sectors, especially with the private sector, which is essential for innovation to thrive."},{"@type":"BreadcrumbList","@id":"https:\/\/sgciafrica.org\/pt\/resource\/desenvolver-uma-estrategia-de-mudanca-social-e-comportamental-e-de-sensibilizacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sgciafrica.org\/pt\/"},{"@type":"ListItem","position":2,"name":"Desenvolver uma estrat\u00e9gia de mudan\u00e7a social e comportamental e de sensibiliza\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/sgciafrica.org\/#website","url":"https:\/\/sgciafrica.org\/","name":"SGCI Africa","description":"","publisher":{"@id":"https:\/\/sgciafrica.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sgciafrica.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sgciafrica.org\/#organization","name":"SGCI Africa","url":"https:\/\/sgciafrica.org\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sgciafrica.org\/#\/schema\/logo\/image\/","url":"https:\/\/sgciafrica.org\/wp-content\/uploads\/2024\/12\/SGCI_Logo_Secondary_Large.png","contentUrl":"https:\/\/sgciafrica.org\/wp-content\/uploads\/2024\/12\/SGCI_Logo_Secondary_Large.png","width":3888,"height":1080,"caption":"SGCI Africa"},"image":{"@id":"https:\/\/sgciafrica.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/SGCIAfrica"]}]}},"uagb_featured_image_src":{"full":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab.jpg",1920,1080,false],"thumbnail":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-150x150.jpg",150,150,true],"medium":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-300x169.jpg",300,169,true],"medium_large":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-768x432.jpg",768,432,true],"large":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab.jpg",1920,1080,false],"sg-full-width":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab.jpg",1920,1080,false],"sg-full-content-width":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-1696x954.jpg",1696,954,true],"sg-container-half":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-1352x761.jpg",1352,761,true],"sg-single-tile":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-1294x852.jpg",1294,852,true],"sg-council-user":["https:\/\/sgciafrica.org\/wp-content\/uploads\/2025\/07\/scientists-in-a-lab-90x90.jpg",90,90,true]},"uagb_author_info":{"display_name":"Emily Skivington","author_link":"https:\/\/sgciafrica.org\/pt\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Os Conselhos de Concess\u00e3o de Apoio Cient\u00edfico (CCC) da \u00c1frica Subsariana desempenham um papel vital na defini\u00e7\u00e3o das agendas nacionais de investiga\u00e7\u00e3o, na atribui\u00e7\u00e3o de fundos e na influ\u00eancia das pol\u00edticas de ci\u00eancia, tecnologia e inova\u00e7\u00e3o (CTI). No entanto, continua a existir o desafio de transformar a investiga\u00e7\u00e3o em ac\u00e7\u00f5es com impacto. Para colmatar esta…","_links":{"self":[{"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/resource\/24545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/media\/24543"}],"wp:attachment":[{"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/media?parent=24545"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/country?post=24545"},{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/resource-category?post=24545"},{"taxonomy":"sg_theme","embeddable":true,"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/sg_theme?post=24545"},{"taxonomy":"sg_type","embeddable":true,"href":"https:\/\/sgciafrica.org\/pt\/wp-json\/wp\/v2\/sg_type?post=24545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}