{"id":25725,"date":"2026-03-14T18:03:56","date_gmt":"2026-03-14T18:03:56","guid":{"rendered":"https:\/\/sgciafrica.org\/comment-le-storytelling-amplifie-les-innovations-financees-par-liscg\/"},"modified":"2026-03-14T18:06:52","modified_gmt":"2026-03-14T18:06:52","slug":"comment-le-storytelling-amplifie-les-innovations-financees-par-liscg","status":"publish","type":"post","link":"https:\/\/sgciafrica.org\/fr\/comment-le-storytelling-amplifie-les-innovations-financees-par-liscg\/","title":{"rendered":"Comment le storytelling amplifie les innovations financ\u00e9es par l\u2019ISCG"},"content":{"rendered":"\n

Pour de nombreux chercheurs, la publication de r\u00e9sultats scientifiques dans des revues universitaires a longtemps \u00e9t\u00e9 le principal moyen de partager les connaissances. Mais de plus en plus, il est reconnu que la recherche doit \u00e9galement \u00eatre communiqu\u00e9e de mani\u00e8re \u00e0 atteindre un public plus large, les d\u00e9cideurs politiques, les partenaires industriels, les communaut\u00e9s et les autres innovateurs qui peuvent traduire les d\u00e9couvertes en solutions concr\u00e8tes. <\/p>\n\n

Dans les projets financ\u00e9s par l\u2019Initiative des Conseils Subventionnaires de la Science (ISCG), les chercheurs d\u00e9couvrent que le partage de leurs travaux par le biais d\u2019un storytelling accessible ouvre des portes inattendues. Cela va des nouvelles collaborations et de l\u2019engagement des \u00e9tudiants \u00e0 la reconnaissance mondiale et aux opportunit\u00e9s commerciales. <\/p>\n\n

Nous avons demand\u00e9 \u00e0 quatre chercheurs soutenus par l\u2019ISCG du Botswana, du Ghana, du Malawi et de l\u2019Ouganda de r\u00e9fl\u00e9chir \u00e0 ce qui s\u2019est pass\u00e9 apr\u00e8s la publication de leurs histoires. Leurs exp\u00e9riences r\u00e9v\u00e8lent que le fait de raconter ces histoires a permis \u00e0 leurs innovations de voyager plus loin, plus vite. <\/p>\n\n

Transformer la visibilit\u00e9 en opportunit\u00e9<\/strong><\/p>\n\n

Pour Fransisca Aba Ansah, cheffe d\u2019\u00e9quipe dont le projet<\/a> explore la valorisation des pommes de cajou, la publicit\u00e9 a d\u00e9j\u00e0 commenc\u00e9 \u00e0 g\u00e9n\u00e9rer des r\u00e9sultats tangibles.<\/p>\n\n

Les pommes de cajou, le fruit charnu attach\u00e9 \u00e0 la noix de cajou, sont souvent jet\u00e9es comme d\u00e9chets au Ghana, ce qui repr\u00e9sente une perte d\u2019opportunit\u00e9s significative dans un pays o\u00f9 la culture de la noix de cajou est une activit\u00e9 \u00e9conomique majeure.<\/p>\n\n

Depuis la publication de l\u2019histoire sur le travail de son \u00e9quipe, Ansah affirme que le projet a suscit\u00e9 l\u2019int\u00e9r\u00eat de jeunes innovateurs d\u00e9sireux de s\u2019appuyer sur la recherche.<\/p>\n\n

\u00ab Nous avons eu un \u00e9tudiant de l\u2019Universit\u00e9 du Ghana et un groupe de jeunes dipl\u00f4m\u00e9s qui nous ont contact\u00e9s pour obtenir de l\u2019aide dans le d\u00e9veloppement de produits \u00e0 base de pommes de cajou, gr\u00e2ce \u00e0 la publicit\u00e9 \u00bb, a-t-elle d\u00e9clar\u00e9.<\/p>\n\n

Pour Ansah et son \u00e9quipe, cette visibilit\u00e9 a transform\u00e9 leur recherche en une ressource pour les aspirants entrepreneurs et les \u00e9tudiants \u00e0 la recherche de solutions pratiques ancr\u00e9es dans la science.<\/p>\n\n

Du projet achev\u00e9 \u00e0 l\u2019impact durable<\/strong><\/p>\n\n

\"\"<\/figure><\/div>\n\n

Pour Elijah Wanda, un autre chercheur soutenu par l\u2019ISCG, le pouvoir du storytelling r\u00e9side dans la prolongation de la dur\u00e9e de vie de la recherche au-del\u00e0 de la p\u00e9riode de subvention.<\/p>\n\n

Il estime que la communication des innovations par le biais de r\u00e9cits accessibles permet \u00e0 la recherche d\u2019\u00e9voluer d\u2019un projet achev\u00e9 vers quelque chose de beaucoup plus dynamique.<\/p>\n\n

\u00ab La publication d\u2019une histoire comme notre innovation<\/a> d\u00e9montre comment la recherche soutenue par l\u2019ISCG peut \u00e9voluer d\u2019un projet achev\u00e9 vers un actif vivant et \u00e0 fort impact qui continue de g\u00e9n\u00e9rer de la valeur bien au-del\u00e0 de la p\u00e9riode de subvention \u00bb, a-t-il expliqu\u00e9.<\/p>\n\n

Wanda note que l\u2019histoire de son projet est rapidement devenue l\u2019un des articles les plus consult\u00e9s sur le site web, signe du vif int\u00e9r\u00eat qui existe lorsque la recherche est communiqu\u00e9e clairement et avec une pertinence concr\u00e8te.<\/p>\n\n

Selon lui, une telle visibilit\u00e9 fait plus qu\u2019attirer des lecteurs. Elle renforce la confiance des donateurs, des partenaires et des investisseurs en d\u00e9montrant la valeur pratique de la recherche financ\u00e9e par des fonds publics. <\/p>\n\n

Un storytelling clair, dit-il, aide \u00e9galement \u00e0 traduire des preuves scientifiques complexes en r\u00e9cits que les d\u00e9cideurs politiques et les acteurs du d\u00e9veloppement peuvent comprendre et appliquer.<\/p>\n\n

Ce faisant, il acc\u00e9l\u00e8re l\u2019adoption des innovations par l\u2019industrie, les praticiens et les communaut\u00e9s qui peuvent voir comment la recherche r\u00e9pond \u00e0 des besoins r\u00e9els.<\/p>\n\n

La visibilit\u00e9, ajoute-t-il, a \u00e9galement rehauss\u00e9 le profil de lui-m\u00eame et de son institution, l\u2019Universit\u00e9 de Mzuzu, renfor\u00e7ant leur r\u00e9putation de leaders en science ax\u00e9e sur les solutions.<\/p>\n\n

Reconnaissance mondiale gr\u00e2ce \u00e0 une port\u00e9e plus large<\/strong><\/p>\n\n

\"\"<\/figure><\/div>\n\n

L\u2019exp\u00e9rience de Francis Omujal illustre comment la visibilit\u00e9 peut ouvrir des portes que les chercheurs n\u2019auraient jamais anticip\u00e9es.<\/p>\n\n

Suite \u00e0 la publication de l\u2019histoire de son projet<\/a>, l\u2019innovation a re\u00e7u une reconnaissance significative \u00e0 l\u2019\u00e9chelle mondiale. Elle a ensuite \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour \u00eatre pr\u00e9sent\u00e9e au Sommet mondial de l\u2019OMS sur la m\u00e9decine traditionnelle en Inde en d\u00e9cembre 2025. <\/p>\n\n

Sur 1 175 innovations soumises dans le monde entier, le projet d\u2019Omujal faisait partie des 21 seulement s\u00e9lectionn\u00e9es pour cet \u00e9v\u00e9nement prestigieux.<\/p>\n\n

\u00ab La visibilit\u00e9 de ce projet \u00e9tait incroyable. Le travail a \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9 \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n\n

Une telle reconnaissance d\u00e9montre comment la communication de la recherche au-del\u00e0 des cercles universitaires peut aider les innovations locales \u00e0 attirer l\u2019attention internationale.<\/p>\n\n

D\u00e9bloquer la collaboration et les partenariats industriels<\/strong><\/p>\n\n

\"\"<\/figure><\/div>\n\n

Pour Gwiranai Danha, le storytelling a aid\u00e9 le travail de son \u00e9quipe \u00e0 atteindre non seulement les publics universitaires, mais aussi les acteurs de l\u2019industrie.<\/p>\n\n

Ses recherches portent sur l\u2019exploitation de l\u2019une des ressources naturelles les plus abondantes du Botswana \u2013 le sable \u2013 pour d\u00e9velopper un r\u00e9actif utilis\u00e9 dans le secteur de l\u2019enrichissement des min\u00e9raux.<\/p>\n\n

Apr\u00e8s la publication de l\u2019histoire de l\u2019ISCG, le projet<\/a> a commenc\u00e9 \u00e0 susciter l\u2019int\u00e9r\u00eat de l\u2019industrie et des chercheurs r\u00e9gionaux.<\/p>\n\n

\u00ab Notre recherche a b\u00e9n\u00e9fici\u00e9 localement de cette visibilit\u00e9, y compris une demande de collaboration et de commercialisation du produit de la part d\u2019une grande entreprise mini\u00e8re \u00bb, a d\u00e9clar\u00e9 Danha.<\/p>\n\n

Au-del\u00e0 de l\u2019int\u00e9r\u00eat de l\u2019industrie, la publication a \u00e9galement suscit\u00e9 des opportunit\u00e9s de collaboration r\u00e9gionale.<\/p>\n\n

Des chercheurs de toute la r\u00e9gion ont exprim\u00e9 leur int\u00e9r\u00eat \u00e0 s\u2019associer au projet, notamment par le biais de la co-supervision d\u2019\u00e9tudiants de troisi\u00e8me cycle et d\u2019initiatives de transfert de comp\u00e9tences.<\/p>\n\n

\u00ab Dans l\u2019ensemble, nous avons beaucoup b\u00e9n\u00e9fici\u00e9 de cette publication \u00bb, a ajout\u00e9 Danha.<\/p>\n\n

Pourquoi raconter des histoires de recherche est important<\/strong><\/p>\n\n

Ces exp\u00e9riences mettent en \u00e9vidence une le\u00e7on croissante pour les chercheurs : la science a un impact plus grand lorsqu\u2019elle est communiqu\u00e9e au-del\u00e0 du laboratoire.<\/p>\n\n

En traduisant des d\u00e9couvertes complexes en histoires accessibles, la recherche devient visible pour les parties prenantes qui peuvent la mettre en pratique : partenaires industriels, entrepreneurs, d\u00e9cideurs politiques et communaut\u00e9s.<\/p>\n\n

Pour l\u2019ISCG, le partage de ces histoires fait \u00e9galement partie de la d\u00e9monstration de la mani\u00e8re dont les investissements dans la recherche africaine produisent des r\u00e9sultats tangibles.<\/p>\n\n

Mais les histoires elles-m\u00eames d\u00e9pendent de la volont\u00e9 des chercheurs de se manifester et de partager le parcours derri\u00e8re leur travail.<\/p>\n\n

Lorsqu\u2019ils le font, les r\u00e9sultats peuvent \u00eatre transformateurs, transformant les projets de recherche en collaborations, les innovations en opportunit\u00e9s commerciales et les d\u00e9couvertes locales en reconnaissance mondiale.<\/p>\n\n

En fin de compte, communiquer efficacement la science fait plus que raconter une histoire. Cela multiplie l\u2019impact de la recherche et garantit que les connaissances atteignent les personnes qui en ont le plus besoin. <\/p>\n\n

Consultez les <\/em><\/strong>histoires<\/em><\/a> et dites-nous ce que vous en pensez. Nous serions ravis d’avoir de vos nouvelles ! <\/em><\/strong><\/em><\/p>\n\n

Poursuivons la conversation<\/em> sur nos m\u00e9dias sociaux<\/em><\/p>\n\n

Suivez-nous sur <\/em>LinkedIn<\/em><\/a> et <\/em>X<\/em><\/a><\/em><\/p>\n\n

Publi\u00e9 le 14 mars 2026<\/em><\/p>\n\n

R\u00e9dig\u00e9 par Jackie Opara-Fatoye,<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour de nombreux chercheurs, la publication de r\u00e9sultats scientifiques dans des revues universitaires a longtemps \u00e9t\u00e9 le principal moyen de partager les connaissances. Mais de plus en plus, il est reconnu que la recherche doit \u00e9galement \u00eatre communiqu\u00e9e de mani\u00e8re \u00e0 atteindre un public plus large, les d\u00e9cideurs politiques, les partenaires industriels, les communaut\u00e9s et…<\/p>\n","protected":false},"author":14,"featured_media":25727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","wds_primary_category":0,"wds_primary_country":0,"wds_primary_objective":0,"wds_primary_sg_theme":0,"footnotes":""},"categories":[161],"tags":[395,210,368,428],"country":[249,232,166,247],"objective":[],"sg_theme":[],"class_list":["post-25725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-la-science","tag-research-fr","tag-sgci-fr","tag-storytelling","country-botswana-fr","country-ghana-fr","country-malawi","country-uganda-fr"],"acf":[],"yoast_head":"\nLe storytelling 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